Are you thinking of starting a small fashion business, but you’re having problems working on marketing strategies? Well, for starters, one of the best methods that you should do is to own a nice-looking, sleek, and chic fashion logo that will drive people’s attention to your small shop.
If you’re going to start as a small business owner, paying a bunch of money to a professional logo designer is usually not the best advice for you, which is why it would be best if you can keep the extra money by designing the logo of your brand by yourself.
In this day and age, there are several logo design software that is available in the market. This software can help you in your quest to create a chic and appealing fashion logo. In creating your own fashion logo, here are some tips that you must always remember.
What does a good clothing logo should look like?
Each brand and store creates its own unique logo to make the right impression for its target market. A logo is so powerful that you can convey any message to your potential clients, such as “reasonable price” or “elite clothing.” Furthermore, having a logo can help tell your brand’s reputation, such as durability, quality, style, and comfort.
In making your own logo, you have to make sure that you consider your customer’s interests and expectations. For example, a brightly colored and happy-looking logo is not suitable for a car repair shop. That is why we are here to give you some tips when creating your own fashion logo.
Helpful tips in creating a logo
Keep the design simple— Your fashion logo is more than just the symbol of your business; it is also a message you want to send to your target customers. Having a straightforward logo means that they will comprehend what you want to say easily and quickly. A simple fashion logo does not excessively use a lot of elements and colors. Just think about some of the most popular fashion brands you know and reflect on their fashion logo. For example, Gucci has interlocking G’s, Versace has a Medusa head as its logo, and Chanel has that elegant but straightforward interlocking C’s.
If you notice, these designs really aren’t complicated. But they can speak to these brands’ reputation, and they can easily fit in countless collections such as bags, shoes, and clothes.
This is why in creating your own fashion logo, remember to keep it simple but instantly recognizable.
Make it unique — Aside from making sure that your logo has a simple design, you must base it on a unique concept. Develop a sketch that you find engaging and exciting. Aside from that, you can also do a design that speaks for your brand.
Evoke feelings— Your target customers will relate more to your fashion logo when you evoke feelings with it. The best way to do this is to pick the right colors for your logo because colors can tell so many emotions. Aside from this, choosing the right font to use can also help as it can also give off a sense of energy, modernity, and sophistication. To know which font will be the right choice, you first have to determine the brand personality of your business.
Use grids— If you are not a professional or experienced designer, using the sense of symmetry and proportion in your design will be a little bit hard to do. That is why you need to use some logo design grids that can help you put the design elements in a fixed grid system so that your logo will not have a disproportionate look when it is blown up to larger design scales or reduced to smaller sizes.
These tips can help you achieve an excellent understanding of what it takes to create a fashion logo that will one day be iconic clothing and accessories that everyday citizens and Hollywood celebrities alike wear.