Change is the only thing that is permanent in this world. As time evolves, people’s actions are also constantly changing and shifting. Businesses and establishments are growing, human’s interests and wants are changing, and people’s style preferences are modifying.
In today’s time, minimalism has become a trend in society. A minimalistic design embodies the saying “less is more.” These designs are clean, simple, and uncomplicated. Clothes, brands, companies, architecture, and many other industries apply a minimalist style to their works. You may notice that a lot of well-known companies use minimalism to their logos to make them recognizable. This movement garnered a lot of interest from brands and people all over the world.
This blog will provide you tips for creating a minimalist logo that will surely make your brand stand out.
Create a simple logotype
A logotype is considered one of the most accessible types of a brand emblem to create. This logo only consists of letters of the brand name or even the company’s initials. Take note that a logotype does not feature any graphic elements, symbols, any extra marks. If you to have an impactful logo, a logotype is an excellent choice for you. Remember that choosing the correct and perfect font is essential while creating your logo if you opt for a logotype.
Make use of lines
Lines play a vital role in creating your designs. If you believe that they are boring, then you may be using them wrong. Lines help make a unique and pleasing design for your company. Using a few straight and curved lines on your logo design will create a simple yet edgy look for your brand that could get most people’s attention. Since you follow a minimalistic design for your logo, the lines will surely help with your concept. Some brands that use lines for their logo include IBM and Soundcloud.
Using the proper color scheme
The use of a good color scheme is essential in creating your brand’s logo. The colors you should use must be relating to your company’s theme. Opt for a color that will make people immediately think of your brand when they see them. You should also use colors that are related to the theme of your company. For example, if your brand is about the environment, then choose earth-toned colors.
Making use of geometric shapes and symmetry
Geometric shapes and symmetries provide a unique and impactful image to your brand’s logo. They play a crucial part in creating minimalist logos. Remember that geometric figures can affect how your target market perceives your company. So it is essential to choose geometric shapes that have meaning. Before creating your company’s emblem, you must first know the definition of the geometric shapes you will use. For example, a circle symbolizes love, unity, and harmony. Teachers teach you that a circle has no beginning nor an end. So this shape would also mean that the brand has a constant movement and never-ending evolution. A square, on the other hand, signifies balance, professionalism, and reliability. It is a popular shape to use for brand emblems. So to make your square logo different and more pleasing to the eyes, you may put some pop of colors and shades. Brand emblems with a triangular shape stand for hierarchy, improvement, dynamics, and change. This shape is sadly underrated; they are less popular and less utilized by logo designers. Triangles can be a powerful symbol to convey your brand’s message. They tell a story about progress and innovation. However, if you want your brand to radiate safe and comfortable energy, a triangle is a terrible choice of shape to use.
Make use of your negative spaces
A minimalist logo design must possess a “less is more” aura. Play and make use of your negative spaces. Apply subtle lines and different symbols that embody your brand. Experiment with different types of designs and explore other ideas to create an extraordinary outcome.
Put striking typography
One-word logos screams so much boldness in a minimalistic design. Play around with letters and fonts. It is also essential to put a touch of the brand in the typography of your logo. Even applying only a small element to your letter’s design can be impactful to the audience. You may also use a different color for a single letter on your logo. Make sure to play around with your thin and thick fonts and the different sizes of the letters until you create an impressively striking logo.
Stick to the theme
In a minimalistic design, it is vital to stick to your company’s theme. If you have a cafe business, use a cup of coffee on your logo. If it’s for a shoe shop, you may incorporate an image of a shoe. Remember to always stand by your company’s theme to send a simple message and avoid confusing your audience.