Discussing the iconic car logos in history is very exciting, isn’t it? Well, as you can see, there is a lot of iconic cars that can be purchased, especially if you are a car enthusiast. One of the iconic car logos that we are going to talk about is the Jaguar logo.
As you all know that one of the most famous logos and most expensive cars of the 1950s is the Jaguar brand? And if you ever get wonder, there are two Jaguar logos used in history. Interesting right? So, without further ado, continue browsing here the history of the Jaguar logo. But before anything else, let us first define the parts and symbols of the Jaguar logo.
Hearing the word “Jaguar” gives the idea of an animal spirit. It is designed to meet the performance-focused luxury brand. That means “jaguar” has the grace, elegance, performance, power, and the ambition to leap forward, by which it has two types of logos that were used in its history. The luxury car brand Jaguar is a famous for its iconic logo.
The Leaping Jaguar (Trunk Emblem)
It is designed with a silver and metallic gray jaguar cat. This is also called the jumping cat that was introduced with a mid-leap snarl on its face positioned against a white and black background.
The Roaring Jaguar
It is a silver front-facing jaguar cat roaring circular emblem. This is usually seen in a red background and a silver border, and there is a gold jaguar included in its early version with matching red background and a black border.
The silver and metallic gray color of the Jaguar logo symbolize sophistication and modernity. While the Black color represents the performance and integrity of the car, plus the red one has the passion for the drive.
And now, let us dig deeper into the small beginnings of this famous car logo.
Development of the Jaguar Logo
In the beginning, Jaguar mainly started in the soil of the British countryside, as a single model in one of the automotive companies.
1922: It started as a sidecar manufacturer for motorcycles as owned and founded by the Swallow Sidecar Company in England. In 1934 its founders decided to rename their company to match their line of business as an auto manufacturer. They renamed and rebranded it into SS Cars Limited.
1935: The first model produced by the SS Cars Limited has included the Jaguar on the car. It primarily used the text “Jaguar” embedded on a badge with the wings and tail of a bird attached to it. The Jaguar logo is then placed on the car for attractive display and recognition.
1945: The founders of the SS Cars Limited decided again to rename their car brand due to the uprising of the Nazi SS military group in Germany. They have changed it to Jaguar Cars Limited by removing the initials SS to avoid confusion with the Nazis during World War 2.
1945: In the same year, the SS Cars Limited introduced the famous Leaping Jaguar logo as it was mounted on the front hoods of the car as ornaments. This style of branding their Jaguar cars did not change until the early 2000s.
The Decline of the Jaguar Hood Ornament
The unfortunate disappearance of hood ornaments and some other factors through the decades have led to the decline of its usage by Jaguar manufacturers. As you continue checking below, you will be surprised by some of the reasons why car designers decided to pull back these beautiful car ornaments.
1968: Another branch of applied science was born called Aerodynamics, and a law that regards pedestrian safety was passed. The federal law strictly prohibits vehicle designs that are considered bulging hood ornaments and fins since that year.
1980: Would you believe that a new fashion trend could affect how car manufacturers design their cars? At the start of 1980, rap music and fashion have risen greatly, and because of this expanding trend, hood ornament theft hit the skies. This event has led to lesser cars with a hood ornament being produced due to the cost of replacing them.
2005: European countries started to unite with one another for policies and regulations, and so the European Union was born. This unified group of countries in Europe has required car hood ornaments to be removed, bend or exclude away from the cars in case of any vehicle accidents. They imposed vehicle safety regulations and pedestrian safety on all country members.