When you see a brand, what instantly gets your attention? Pretty sure you will answer the brand’s logo.
Even if the brand’s name is not integrated into the design, most probably people can recall and recognize a brand through a logo.
Your logo is your brand’s forefront—the one that gets ingrained in your consumer’s brain and initiates brand recall.
If you are thinking of starting a business, you may want to consider the importance of having a great logo. In this article, we will dive into the importance of having a remarkable logo, and how it affects consumer perception. Make sure to read further!
Going beyond aesthetics
A logo plays a crucial part in brand identity and consumer perception. And just because a logo looks aesthetically-pleasing means it is effective. Each element should play a role and convey a message.
For instance, designers are taught that circles are seen as feminine, warm, graceful, and comforting. Angular shapes represent rationality, authority, and formality. In a successful logo, many elements are at play and the implicit messages they carry can be accentuated depending on the desired behavior the company is trying to elicit from its prospects.
Now that you finally understand that a remarkable logo transcends the standards of aesthetics, it’s about time to discuss what makes it important in one’s business:
It catches attention
Our fast-paced lifestyle greatly shortened our attention spans, serving as a challenge to businesses who want to stand out in the clutter. It is said that a company has about 2 seconds to convince a prospect that their products are worth considering.
Your logo can quickly grab your prospect customers’ attention. If you have a solid logo that speaks for your brand, then it’s a great one.
It is vital for creating a strong impression
It happens when you are meeting a new person, you only have one chance to ace your first impression.
A logo is the company’s first introduction to its prospective consumers. If executed well, it can ignite interest and invite purchase.
It is the basic foundation of your brand identity
Your logo is your brand’s story and values simplified. And while it’s true that your logo is just a part of your brand identity, it plays a crucial part in brand recall.
Therefore, when designing your logo, keep in mind that colors, fonts, shapes, and tones play different roles. Set your story and then design a logo from there.
Once done, your logo will be incorporated in all of your brand materials, from letterheads to business cards, webpage, landing pages, and product packaging.
It’s memorable
When you think of a certain brand that you love, one of the first things you remember about it is, without a doubt, the company’s logo. And more importantly, how it evokes a certain feeling.
Because a logo is visual, it triggers great recall among your consumers. And let’s be honest, people usually forget about the brand name, but not the logo.
It makes you stand out in the competition
Stand out and different with your logo. A unique logo will tell consumers why your business is worth trying out. Say that there are around 20 coffee shops in the city, but yours is the only one that speaks about sustainability and passion for the environment. You will clearly stand out in the market.
It encourages brand loyalty
You probably have seen a couple of brands that redesigned their logo, probably because they need to rebrand and rethink of incorporating their values on the new logo. Usually, marketers get the change, but consumers hate major changes. Imagine becoming accustomed to your favorite brand’s logo, then one day, they will just change it? Some consumers may feel betrayed.
Brand loyalty is something you should consider and needs fostering. A recognizable logo that speaks to your consumers will surely encourage brand loyalty.
Now that you know the various importance of having a brand logo, it’s about time to nail your business logo. It’s vital to every facet of your business, so don’t jump over investing in a great, remarkable logo.
Some businesses opt to design their own logos on their computers, while others hire professionals to make an effective and unique image to represent their company’s qualities. Now, it’s entirely up to you which option you would go for!